Raymond Duke

Raymond Duke

Trust is no stranger to friction
October 21, 2022

One of the greatest writers of all time, Mark Twain, left us with many gems of timeless wisdom.


Such as:


“Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't.”


His idea: truth isn’t limited to our imaginations. Something unexpected happening can make you think, “How is THAT possible?” In the 21st century... this seems to be happening almost daily.


Anyway, here’s my remastered version of Twain’s quote:


“Trust is no stranger to friction.”


A keen eye will notice I replaced truth and fiction with trust and friction. Lemme explain why.


Friction is anything that prevents someone from moving forward. In writing, this could be as simple as making a claim so bold... it makes your reader think you’re a scam. Or, friction could be some type of distraction, such as a notification on their phone.


Trust prevents friction, thus "trust" is no stranger to "friction”. Trust is required to keep someone focused on your message, even when there's friction.


There are many ways to build trust. Time is one of the simplest ones to understand. Basically, the more time your reader spends reading... and the more time they spend connected with you... the more trust you’ll establish.


Take my emails, for example.


My readers spend time reading my messages. They’ve also get emails daily, over time. My daily emails are not just a fun writing hobby for me — they're a way to build trust between me and my readers. Pretty cool, right?


Building trust is important. Maintaining trust after it’s built is important, too. Today I talked about the former... the latter is a topic for another day.


Until then, here's more quotes from Mark Twain.


Raymond Duke