My father has many flaws. He drinks too much, doesn't take anything seriously, and I can't recall him being there for me when I was growing up.
Yet, he's still my pop and he does have a few good qualities. One of them being his catchy phrases he often very repeated, such as:
And, the one that came to mind for today's email...
The funny thing is, this phrase about rules has a connection to copywriting — a style of writing that doesn't follow conventional rules.
Copywriting mixes up sentences... makes up new words... or, basically, does whatever the h*ll it wants to build a connection and generate a response from a reader. Always keep that in mind when you write.
Having someone look over your writing isn't a bad idea, but keep in mind the following (instead of just trying to correct your spelling):
Again, it's about the message itself. Not how much you know about grammar, spelling, or punctuation.
Have fun. Keep it simple.
And don't forget, rules are made to be broken.