Raymond Duke

Raymond Duke

Rules are made to be broken
October 17, 2022

My father has many flaws. He drinks too much, doesn't take anything seriously, and I can't recall him being there for me when I was growing up.


Yet, he's still my pop and he does have a few good qualities. One of them being his catchy phrases he often very repeated, such as:


  • If a frog had wings, he wouldn't land on his a**
  • Drunks tend to repeat themselves. Did I ever tell you drunks repeat themselves?


And, the one that came to mind for today's email...


  • Rules are made to be broken


The funny thing is, this phrase about rules has a connection to copywriting — a style of writing that doesn't follow conventional rules. 


Copywriting mixes up sentences... makes up new words... or, basically, does whatever the h*ll it wants to build a connection and generate a response from a reader. Always keep that in mind when you write.


Having someone look over your writing isn't a bad idea, but keep in mind the following (instead of just trying to correct your spelling):


  • Is your message clear and easy to understand?
  • Are your claims believable?
  • Is your text boring ... or interesting?


Again, it's about the message itself. Not how much you know about grammar, spelling, or punctuation.


Have fun. Keep it simple.


And don't forget, rules are made to be broken.


Raymond Duke