Raymond Duke

How I deal with idiots

I wrote this about morons online, but the info is relevant to the "real" world too!

Apr 17, 2026
∙ Paid

Having been on the internet since the 90s, I’ve encountered thousands of idiots online. If I didn’t have an understanding of my emotions, I’d let them get the best of me… and would have wasted hundreds if not thousands of hours stuck in meaningless arguments!

But learning about copywriting changed my mentality.

Instead of emotions control me, I understand which ones are at play — and use them to my advantage.

This is why whenever I come across an idiot online, which is inevitable, I rely on a mental process for leveraging their behavior for selfish reasons. Doing so not only protects my mental health, it regularly contributes to my work becoming more successful!

The process I use is simple:

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