Raymond Duke

Raymond Duke

Busted by my therapist
October 18, 2022

For the past few months I’ve been seeing a therapist. She’s been helping me better understand who I am... and why I do the things I do.


A few weeks ago, during a session, she said something that made me realize how my work has affected my personality. It happened after she asked about how I was feeling and instead of explaining my thoughts, I referred the thoughts of my partner. When doing so, she interrupted me and said:


“Raymond, I asked how YOU felt. Why are you referring to someone else?”


This hit me upside my head. She was right. I couldn't help myself from putting someone else first because, after many years of copywriting, I had gotten used to "putting myself in someone else's shoes".


You see, when you’re writing copy, you’re thinking about your reader. You’re seeing the world through their eyes... figuring out what they're thinking, feeling, and going through. This is all important for copywriting... but not the best mindset to have in real life.


After all, we can’t take care of and love others if we don’t take care of ourselves first. Consider this a “head’s up” should you learn and develop your copywriting skills. Being empathic is a wonderful thing, but knowing how to turn it on and off when necessary is even better.


Raymond Duke