Raymond Duke

Raymond Duke

October 30, 2022

Big success isn't random.


Instead, it's the result of taking small steps. 


“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

- Bruce Lee


For example, getting paid $30,000 to write a long-form sales letter could be considered a big success — which isn't uncommon in the world of direct-response marketing.


But a big success like this may feel as unobtainable as climbing Mount Everest with two broken arms.


So, what can you do about that?


Take smaller steps.


Instead of writing a sales letter, start with writing powerful sentences. 


After all, that's what long form copy is — a series of persuasive phrases, one after the other. 


Starting small and simple is easy.


Then, as you practice over time, you'll get better and have more confidence in your skills.


This idea seems simple, but it's easy to forget.


Consider this email a reminder.


Raymond Duke